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Brand & Identity 2022 Brand identity

ULIA

A complete brand identity — logo, palette, and typographic voice — developed end to end for a distinct, personable mark.

ULIA is a brand identity built from the mark outward: a logo with a clear personality, a palette that supports it, and a typographic system to keep everything consistent in use.

  • Logo and mark design
  • Colour palette and type pairing
  • Usage guidance for real-world application